Google about to Rebrand into a New Company called ALPHABET

This news wasn’t all that catchy till I came to understand that Google may be undergoing a ReBranding soonest.

Ever since it was invented by Sergey Brin and Larry Page over 11 years ago, it had grown tremendously with so many products that have attracted Billions of users now, like the Google Maps, Chrome, Youtube, and Android.

But according to Sergey Brin, the co-founder he stated “and I wrote in the original founders letter 11 years ago, “Google is not a conventional company.”
And Larry Page stated – “We do not intend to become one”.

These statements are what seem to be coming to reality with Google now.
From what we had learnt and what the future holds which they talked about at the new Site’s Address: abc.xyz
G – is just, for Google, other alphabets would stand for other Powerful products that they’d want to bring forward.

The new company, Alphabet, will preside over a collection of companies, the largest of which will be Google.

What is Alphabet?

Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related

Larry Page had already handed-over his CEO power to Sundar Pichai, the new man who will replace Larry Page to handle control of the core search engine business as new CEO of Google

Now, Heading the new Alphabet company will be Larry Page as CEO and Sergey Brin as President.

An analyst feels the move would allow investors to assess Google’s core business more clearly while allowing Google to highlight its other assets. “It’ll give people a truer picture of the nature and specifics of Google’s core operation,” he said.

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