When you log in to your Blogger dashboard from 28th of July, 2015, you should see a Notice there from Google which reads:
European Union laws require you to give European Union visitors information about cookies used on your blog. In many cases, these laws also require you to obtain consent.
As a courtesy, we have added a notice on your blog to explain Google’s use of certain Blogger and Google cookies, including use of Google Analytics and AdSense cookies.
You are responsible for confirming this notice actually works for your blog, and that it displays. If you employ other cookies, for example by adding third party features, this notice may not work for you. Learn more about this notice and your responsibilities
We’ll be explaining what this means and what exactly Google is asking you to do.
For those who may not know what COOKIES are:
Cookies, also known as HTTP cookie, web cookie, Internet cookie, browser cookie. Is that small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website.
The cookie stores the user’s information, so everytime that user visits that website again, the browser sends the cookie back to the website’s server to notify the website of the user’s previous activity.
Activities could be about where the user have logged in, what they have Searched, or sites they had visited based on their interests.
Now, this Cookie is always at works with AdSense when users visits your blog, AdSense is either displaying Ads to your users based on your Content or what your users have searched or visited else where.
First, the EU (European Union) consists of 28 member states, one or more of them may be visiting your blog. As at 2011 they enforced a Cookie law which Google has now announced to all their product users (publishers) to incorporate, not every one has applied this policy on their websites.
THE COOKIE LAW.
This is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.
A lot of this data is gathered without any user awareness, and more and more companies are learning to exploit the value of that data.
The intent behind the law is to increase the options available for consumers to protect their data privacy, and since Cookies enable websites to gather data about visitors and users.
What is the EU user Consent Policy?
When using Google products ( for example – Your Blogger Blogs ) that incorporates this policy, certain disclosures must be given to and consents obtained from end users in the European Union. For end users in the European Union:
- You must use commercially reasonable efforts to disclose clearly, and obtain consent to, any data collection, sharing and usage that takes place on any site, app, email publication or other property as a consequence of your use of Google products; and
- You must use commercially reasonable efforts to ensure that an end user is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the end user’s device where such activity occurs in connection with a product to which this policy applies.
There had been issues, especially in Europe where people are not aware or Not comfortable with how their Info is used to exploit their Privacy. Hence the Policy is obliging you (the blogger/website owner) to let your visitors know what is happening behind with those Cookies and give them to option to Opt out if they’re Not comfortable with it.
Or if you already have a Policy already stated on your blogs, cross check your Policy to Ensure your it is in line with EU User Consent Policy stated above.